Blossoming Beauty
Photographed by Togo YEYE
Drawing on the timeless metaphor of flowers preparing to bloom, Vlisco’s latest campaign reflects the quiet beauty found in growth. At the start of a new year, Blossoming Beauty celebrates life’s moments of renewal, and the strength of community. It is an ode to sisterhood, individuality, and the shared journey of blooming into a new season.
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Vlisco shares a unique connection with Togo, a bond deeply rooted in history and creativity. From the Nana Benz of Togo, whose pioneering trade turned Vlisco fabrics into a symbol of prestige and cultural identity, to initiatives like the Vlisco Fashion Fund that support emerging talent, this relationship continues to flourish.
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Working with the creative visionaries of Togo YEYE for this campaign is a natural continuation of nurturing this artistic dialogue.
The city’s horizons, beaches, and vibrant flora serve as a backdrop, connecting the feminine grace of nature with identity, artistry and a colourful new set of Vlisco prints.
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Since 2019, this Lomé-based community, led by Malaika Nabillah and Delali Ayivi, has been rewriting the narrative of Togolese imagery, creating powerful, unapologetic and authentic visual representations of their country.
“We wanted to address the role of imagery and how important it is to create authentic narratives where Togolese people worldwide can see themselves reflected with pride”.
Delali Ayivi
Photographer, Togo YEYE
From the horizon framing the city’s beaches to floral arrangements crafted by a local street florist, every detail in this campaign reflects Togolese life at its core.
“Getting to see the work of Togo’s creative community displayed on Vlisco's billboards across West Africa is a moment of immense pride and recognition that truly speaks to the flourishing of our local talent”.
Malaika Nabillah
Creative Director, Togo YEYE
Photoshoot Team
Creative Direction: Vlisco
Art Director: Malaika Nabilatou
Photographer: Delali Ayivi
Assistant Photographer: Bakar Kwesi
Senior Producer: Wokedje Homawoo
Junior Producer: Dali Afi
Hair Stylist: Dabla Rosaline
Assistant Hair Stylist: Bolognima Mariline
Makeup Artist: Brenda Ayih
Assistant Stylist: Hundeglah Djiedjom
Florist: Adziwonou Claude
Models: Boini Nora, Sodogbe Claudia, Akoye Kafui
Runner: Gabriel Ayivi
Photo Studio: Ze Louis
DISCOVER
