Introducing
Icons Last Forever
There are designs that mark a moment. And there are those that transcend it.
“Icons Last Forever” explores what it means to be iconic - not just once, but across generations. This campaign honours the timeless power of Vlisco’s most iconic designs. Prints that have shaped identities, inspired generations, and become cultural treasures.
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From past to present, from mothers to daughters, this is a story of legacy, Vlisco’s living archive.
We draw inspiration from the legendary portraits of Malian photographer Seydou Keïta (1921 - 2001), whose images captured the beauty and soul of an era. Many of his subjects wore Vlisco prints that have become part of the continent’s visual history. His work reminds us that legacy lives in what we choose to carry forward.
We begin with the Icons: original, era-defining designs worn in the portraits of Keïta. The story continues with the Hommage designs: past reinterpretations that built a bridge from legacy to the present moment. And it arrives at the Revival designs: new creations from our Design Studio that honour what came before while looking ahead.
